The first story we'll tell a thousand times

For Evolution Vans we told the story of a family trip about stopping and starting something new: a camper among pine forests, a child playing with his toy van and parents who decide that this time the plan is the road itself.

“The first story we'll tell a thousand times” is the idea behind the commercial, focused on those moments a family will always remember.

We filmed among pine forests, dirt tracks, white farmhouses and ruins seen from the air, in the warm afternoon light, alternating the van on the road with close-up scenes inside and outside it.

The ending sums up the brand's proposition: the most versatile German-quality camper on the market.