Espuña Flavours

For Sabores Espuña we built a journey through the senses: a tribute to the gastronomy of Sierra Espuña, to local produce and to the hands that keep tradition alive.

The market gardens, almond trees in blossom, honey, bread from the wood-fired oven, olive oil and traditional rice dishes. Every shot tells where what reaches the table comes from.

We told the story through the eyes of several generations: children discovering the flavours of their land and elders who have cared for them all their lives. We filmed in market gardens, bakeries, kitchens and mountain viewpoints, always in natural light.

The commercial closes with the Sierra Espuña Territory campaign slogan: come and taste it.