Explore. Feel free. Connect.
Catlike came to us with a clear idea: stop showing the helmet as an object and show it in motion. No white backgrounds or spec sheets. They wanted to capture what it feels like to head out for an early Sunday ride.
So we headed to the mountains with two cyclists, a drone and the low light of seven in the morning. Mountain roads, dirt tracks and viewpoints over the sea: we filmed where people really ride.
The edit alternates aerial shots with wheel-level detail and closes with the three words that sum up the brand. A 75-second piece that works just as well on a big screen as on a phone.
It's exactly what it feels like to head out for a ride.
— Catlike